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Panerai

PANERAI

Robust diver's watches with an iconic Italian design: that is Panerai. No brand combines refined luxury with rugged functionality as elegantly as the watchmaker from Firenze. Panerai watches are remarkably large and the time markers are almost always big Arabic numerals. Founded in 1860, Panerai was a small and specialized brand that originally only worked for the Navy. When oversized watches came into fashion after 2000, Panerai quickly became one of the leaders in luxury watchmaking.

DIVE INTO TIME

In 1860, Giovanni Panerai opened his first shop in Florence, in one of the small buildings on Ponte alle Grazie, which were built as shops for craftsmen. The third generation of the Panerai family expanded the business and founded the first watchmaking school in Florence. With the adoption of the name “Orologeria Svizzera” Panerai underlined its collaboration with Swiss watch houses. For example, the Radiomir used a Rolex caliber.

Commissioned by the Italian Navy, Giuseppe Panerai designed the first prototype for a Navy diving watch in 1936. The watch had a large case, and the dial consisted of numbers and hour-markers with highly luminescent radium paint. The luminous effect of the dial was sufficient for deep underwater use. The luminescent paint applied to this watch by Panerai's researchers was the inspiration for its name "Radiomir".

Later a crown-closing lever was added: this detail became a registered trademark of Panerai. The name of the watch model with the lever construction was also inspired by the special luminous properties and was given the name “Luminor”. It was not until 1993 that it was decided to also produce the watches on a small scale for private watch enthusiasts.

And in 2005 the company developed and produced its own manifattura, so that as a fully-fledged watchmaker it could also develop its own mechanisms in-house.

The Collections

Submersible

Submersible

The Panerai diving watch

The Panerai Luminor Submersible meets the international standard for professional diving watches. It differs from other Panerai watches in that it has a rotating bezel to keep an eye on the dive time. Top models are waterproof up to 2500 m (250 bar).

'Submersible' literally means 'suitable for underwater'. The main feature of the Panerai Luminor Submersible is the unidirectional rotating bezel that allows you to keep an eye on the dive time. The rotating ring distinguishes the Submersible from other Luminor models. As a result, the Submersible is also the only Panerai diving watch that meets the ISO 6425 standard for diving watches. Panerai introduced this wristwatch in 1998.

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Luminor

Luminor

The essence of Panerai

The Panerai Luminor is the perfect choice if you want to add an iconic wristwatch with a striking design to your collection. The luxury watch from the Italian manufacturer is one of the most famous men's watches of the last decade. Most notable features are the typical Panerai shape of the case and the large bracket that protects the crown. This ensures that the watch is waterproof by pressing the crown into the housing. At 44 mm, the Luminor is a large watch.

American actor Sylvester Stallone has contributed to the success of the brand. In the feature film Daylight (1996) he wore a Luminor that he had bought while shooting the film in Rome. Stallone was so impressed with the watch that he had Panerai release a limited edition. This Luminor Daylight Slytech with the reference number 5218-207A is so popular today that a price of more than 30,000 euros is no exception.

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Luminor Due

Luminor Due

A Panerai for every wrist

Panerai launched the Luminor Due in 2016 as a new and elegant variant of their diving watches. For the design, it combines the iconic case shape of the Radiomir with the striking crown protection of the Luminor. At less than 11mm tall, the watch is noticeably flatter than the hefty Luminor 1950 models and fits easily under a shirt cuff. The diameter of the case varies from 42 to 45 mm. Paneristi (the fans of the brand) see the Luminor Due as the perfect watch for the office. The smaller version also easily finds its way to the women's wrist.

The interior of the Luminor Due is an in-house caliber with a power reserve of 3 days. There are both automatic and manual winding variants. The automatic version uses a micro-rotor, which means that the interior of the watch can remain very thin at 3.95 mm.

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Radiomir

Radiomir

The First Panerai Watch

Designed at the request of the Italian Navy, the Panerai Radiomir has been worn by professional divers since 1938. To this day it is considered one of the icons of the watch industry. It is characterized by the typical case shape, a cushion-shaped casing, refined strap attachments and a conical crown. In contrast to the later developed Luminor, the Radiomir does not have a bracket as crown protection. The diving watch takes its name from a radium-based fluorescent substance, for which Panerai applied for a patent in 1916. The luminescent and radioactive material was also used for diving instruments, such as depth gauges and compasses.

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Brand ambassador in the spotlight

Jeremy Jauncey

As the founder and CEO of Beautiful Destinations, an award-winning strategy and creative agency for travel companies, Jauncey has become one of the most compelling and influential voices in his industry. Realizing that sustainability and conservation are inextricably linked to responsible travel, Jauncey has also been an ambassador for the World Wildlife Fund and GoldStandard.org.

His company was recognized by Fast Company as one of the world's most innovative players. And whether it's through his brand's social media with over 30 million followers, or collaborations with his diverse partners, Jauncey is a tireless champion of travel as a force for the benefit of both travelers and the destinations they visit.