In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” for Hans Wilsdorf. Established in Geneva, he acquired the exclusive usage rights from the dealer. On 15 October 1936, the house of “Veuve de Philippe Hüther” transferred the brand “The TUDOR” to Hans Wilsdorf. In this same period, the rose of the TUDOR dynasty appeared on the dials. Inscribed within a shield, this logo symbolised the invincible union of strength – the watch’s robustness – with grace – the beauty of its lines.
« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »
- H. Wilsdorf
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components is relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.
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