Birth of the Tudor brand

In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” for Hans Wilsdorf. Established in Geneva, he acquired the exclusive usage rights from the dealer. On 15 October 1936, the house of “Veuve de Philippe Hüther” transferred the brand “The TUDOR” to Hans Wilsdorf. In this same period, the rose of the TUDOR dynasty appeared on the dials. Inscribed within a shield, this logo symbolised the invincible union of strength – the watch’s robustness – with grace – the beauty of its lines.

The collection

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Tudor ambassadors

Lady Gaga

Reinventing pop culture

Lady Gaga is a global fashion icon – mindful of everything she wears. She has turned celebrity into a comprehensive art form. She intrinsically understands that each outfit conveys a powerful message and can be an art performance in its own right, where each and every accessory is key to the look. In keeping with this always bold attention to detail, Lady Gaga might wear three or four watches on one wrist. When she wears only one watch, she chooses the Black Bay 36. This automatic timepiece retains the general lines of the Black Bay collection while reducing its proportions, and remains both fashionable and sporty. Lady Gaga wears both the blue dial and the black dial versions of this model.

David Beckham

Born for a purpose

David Beckham is one of the hardest-working players in the history of football. Never taking anything for granted, even when injured, or on loan to another team, he trained harder than most. As a player, he reinvented himself every game. Even though retired from professional sports, he continues to inspire. His philanthropic activities focus on the protection and welfare of children worldwide. A long-time UNICEF Goodwill ambassador and malaria foe, he dedicates his energy and time to the health and education of children in Africa

Jay Chou

Drifting through time

In several Asian super-productions and blockbusters and in major Hollywood productions, he proved to be as much in his place on a cinema set as on stage.His filmography also includes the writing and directing of two feature films, which gathered critic’s acclaim. In both of them, music naturally played a major part. After several years working as an actor, he returned to his first love, music. He picked up his career where he had left it and quickly rose to the top of Asian charts touring the world with every new album.

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