Messika's new Muses
THE NEW HEROINES
Kate Moss, Sylvia Hoeks, Joan Smalls… For her next campaign, Valérie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewelry.
“I wanted to create a trio of girls, a gang that would represent women in their diversity and each of whom, whatever their age, would embody a type of beauty“, says Valérie Messika.
“Kate Moss has always been my muse, she is a Legend of fashion and a rock n’ roll icon. Kate is above all a free woman. As for Dutch actress Sylvia Hoeks, she seduced me with her personality and her character. Finally, I chose Joan Smalls for her spectacular physique. She gives off a very contemporary glamour.
Beyond jewelry, this trio has an attitude. They are strong women who breathe their own style into jewelry. They influence diamonds and not the other way around. This is, in fact, the main characteristic of Messika’s jewelry.”
Created by Mert & Marcus, this campaign infuses crazy energy into the Messika collections: the energy of diamonds.
The first theme in peacock blue is dedicated to the Lucky Move, a new collection full of roundness, with playful and poetic accents, that will be unveiled in September.