Timeless stories since 1931
In 1931, a revolving timepiece was launched that was destined to become a classic of 20th century design: the Reverso.
The Reverso was originally made at the request of British officers: they wanted a watch with which they could play polo matches. Its subtle Art Deco lines and unique, groundbreaking reversible case have made it one of the world's most recognizable watches. The Reverso showcases our craftsmanship at its most creative, inventive and innovative and has housed over 50 different calibres. It has been an exceptional canvas for creativity; fiercely original, defiantly distinctive and always extraordinary.
Whether draped in enamel, engravings or precious stones, the Reverso is unfailingly unique and represents the very best of Jaeger-LeCoultre. Since its inception in 1931, Reverso has created many timeless stories, making it the icon of Jaeger-LeCoultre.
Shop the Reverso collection