Maison Fred

Force 10

The force 10 collection can be worn in a thousand and one ways, every day, as one wishes. Both timeless and modern due to its interchangeability, its unisex aesthetic adapts to each personality. By orchestrating the unexpected encounter between a braided steel sailing cable and a gold buckle, two materials that had previously seemed polar opposites, fred made its mark on the history of jewellery. A striking avant-garde vision, this bracelet has since inspired a collection that is both relaxed and bejewelled which offers worn for women and men through bracelets, rings, necklaces, earrings, with or without diamonds, but also sunglasses. To the original creative daring was added versatility, and an energetic spectrum of upbeat colour.

Pretty Woman

Fred is celebrating love and dedicating to it a major collection of both jewellery and high jewellery: ‘pretty woman’. Today, at a time when love has acquired such personal significance for each of us, fred draws inspiration from this iconic necklace to make its new pretty woman collection a modern expression of love’s many different facets under the precept ‘your way your love’.

This vision is captured in a distinctive aesthetic, ‘the heart within a heart’, and a collection for women that comes in different styles: necklaces, rings, bracelets in gold, diamonds and rubellites. More than any other collection, pretty woman invites the game of mix and match.